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A Bit About Me

Hey! I'm Madeline Farina, a marketing consultant based in Pittsburgh, PA. I'm glad you're here.

I work with amazing founders and small business owners by guiding them to create authentic brands that bring in loyal customers while also sharing their mission and values with the world.


I've always had incredible respect for small businesses and startups. It's so inspiring to work with people who believe in themselves and their ideas so much that they give their whole lives to building a business that they can call their own. Now, using the experience that I've gained from working at startups, small businesses, and corporate companies, I'm lucky enough to call some of the founders that I've been a fan of for so long my clients.

Work Experience

Madeline Farina Consulting
Marketing Consultant

Marketing & Sales Manager

American Eagle Outfitters
Senior Coordinator of Tailgate Business Strategies

Day Owl (formerly Thread International)
Marketing and Merchandising

Taking all of my experience from the big and small startups I've worked for, as well as my corporate experience, I now help businesses define their values and translate them into a visual experience that resonates with their customers and creates well-loved brands.

During my time at Module, my biggest challenge was taking a concept that not many people are familiar with - modular housing - and simplifying it in a way that gets customers excited about the product. Here I learned a lot about design, campaign creation, and sales.

While working in the Business Strategies department of American Eagle, it was my job to help make sure that the marketing department was featuring products that the merchandising department wanted to sell. This job exposed me to the wild world of professional photo shoots and taught me the importance of being detail-oriented.

At Day Owl, I had my hands in everything from social media marketing, to trend forecasting, to merchandising, to executing a Kickstarter for the company that crowdfunded over $550K (1269% over our original goal!) Day Owl was also the place where I got my first real-life rebranding experience - brand style guides and all.

Let's Work

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